September 15, 2020
It is Tuesday afternoon and I keep thinking about machine learning more than ever. Often, it seems that machine learning is used as a buzzword where ordinary optimization techniques are used. For example, consider constraint programming. Constraint programming is a simple optimization technique for difficult, complex situations. Nonetheless, machine learning often seems to be used as a substitute or a synonym.
Why is this so, and what are the implications for us as managers when we talk with stakeholders?
Stakeholders often do not know the details or the technical realities of certain concepts. We need to bridge the gap and for that we use buzzwords. Sometimes these buzzwords are not perceived as helpful but rather as a sales pitch. When is enough enough?